Everyone knows that working in a Solutions Focus way involved focusing on solutions, right? That’s the part that everyone gets. Focus on the solution, not on the problem. Well, that’s right, of course. And… there is so much more to SF than this. I have been thinking about how to convey all the other wonderful elements of what makes SF so different, and so effective in situations where other approaches don’t seem to gain traction. So, here is my latest thinking on this – rutenso.
rutenso comes from the Japanese word ruten, which means ‘constant and ceaseless change’. It seems that the Japanese have many different words for different kinds of change (the same is said of Eskimos and snow). Perhaps it’s connected with an Eastern way of looking at things – witness the amazing responses of the people of Japan to the recent tsunami disaster. There is definitely a way of accepting and responding which has been shown to the upset and confusion created by the huge wave of water, with thousands dead and millions affected.
So, ruten means constant change. When the suffix ‘-so’ is added, this means ‘phases of’ or more poetically ‘working with’. So ruten-so is about working with constant change. Those who have heard me speak about SF will know that I always start my talks with the one-line definition of SF: ‘Change is happening all the time: therefore the simple way is to find USEFUL change and amplify it’.
rutenso can be written as three kanji characters, as in the picture on the right. The same character set is used for Chinese too. In Chinese, these three characters mean ‘flow-turn-image’. It also has overtones of good fortune through change.
rutenso is a new word, and I will be writing about it over the coming weeks and months. I hope to show how the idea of working with constant change gives a great framework to think about SF practice in a much wider way that focusing on solutions – to give a name and some substance to the ‘SF paradigm’, the framework of thinking, that SF brings. Please SHARE THIS post via all the channels you can, and get people talking about it!
And by the way, if you are in the Los Angeles area I am giving the 2nd BNI Lecture on the subject of rutenso at La Verne University, Tuesday 12 April at 7.30pm in the Ann & Steve Morgan Auditorium. Free tickets available to the public at http://markmckergowlaverne.eventbrite.com/.

Very interesting. Looking forward to see what images of SF will flow from rutenso.
Comment by Stanus Cloete — March 30, 2011 @ 16:29
Ruten-so seems at first glance interesting and hopefully useful as a widening description of SF work.Looking forward to reading more of your thoughts.
Comment by Vivian Luth-Hanssen — March 30, 2011 @ 16:30
Thank you Mark, for one more interesting way of thinking about SF. Looking forward hearing more!
Gun-Eva
Comment by Gun-Eva Andersson Långdahl — March 30, 2011 @ 17:54
Well said, Mark.
I like this neologism.
Comment by Arthur Battram — March 31, 2011 @ 08:23
Hi Mark,
I have printed out the symbols and have them on my wall to remind me of this truth. Thanks for the post. I also liked being reminded about your saying, “find useful change and amplify it.” All the best, Suzanne
Comment by Suzanne Aldis Routh — April 2, 2011 @ 12:27
Hi Suzanne,
Many thanks for taking the trouble to do this and for finding a way to use the symbols here. Excellent idea!
Great to hear from you.
Cheers
Mark
Comment by Mark McKergow — April 3, 2011 @ 13:24
[...] a good crowd turned up and we talked about the philosophy of rutenso (see my previous blog at http://sfworkblog.wordpress.com/2011/03/30/rutenso-the-art-of-thriving-in-times-of-constant-change/) and narrative emergence (paper available for download at http://tinyurl.com/6yxrwsz). The final [...]
Pingback by SOLWorld 2011 conference, Hungary « SFWork Blog – news and updates from the Centre for Solutions Focus at Work — May 26, 2011 @ 11:13
Looking forward Mark to reading more about your Rutenso thinking and would love to see how it links to host leadership
Comment by Mark Veary — June 18, 2011 @ 05:27
[...] that informs how I can be agile in moving in the direction of my goal. (Thanks to Mark McKergow for Rutenso and Solutions Focus [...]
Pingback by From Worrier to Warrior in 7 Steps | Dragons At Work | Stephen Josephs — September 2, 2011 @ 19:42
[...] is a big fan of SF and in particular of my ‘rutenso’ philosophy (see http://sfworkblog.wordpress.com/2011/03/30/rutenso-the-art-of-thriving-in-times-of-constant-change/). In the latest page at Dragons At Work he mentions this explicitly, and goes on to give seven [...]
Pingback by Stephen Josephs and ‘Dragons At Work’ – using rutenso to move from worrier to warrior « SFWork Blog – news and updates from the Centre for Solutions Focus at Work — September 3, 2011 @ 11:41
[...] I discussed in the previous posting in this series (http://sfworkblog.wordpress.com/2011/03/30/rutenso-the-art-of-thriving-in-times-of-constant-change/), rutenso is a philosophy for thriving in times of constant change. It’s the power the makes [...]
Pingback by rutenso – the great power of tiny signs « SFWork Blog – news and updates from the Centre for Solutions Focus at Work — December 8, 2011 @ 10:24